#65 Jessica Scott-Reid - Is Veganism Really Declining? The Culture War on Plant-Based Eating

Is veganism really “dead”, or is that just the headline?

In this episode, I’m joined by Jessica Scott-Reid to unpack the recent wave of media stories claiming that veganism is over. We explore what those articles often miss, how plant-based diets are frequently conflated with veganism, and why cultural narratives around meat consumption are shifting in surprising ways.

Jessica Scott-Reid is a journalist and animal advocate. She writes for media across Canada, including The Toronto Star, Winnipeg Free Press, Corporate Knights Magazine and others. She is also the culture and disinformation correspondent for Sentient Media.

In our conversation, we discuss:

• The media framing of veganism as a “failed trend”

• The difference between veganism and plant-based diets

• The rise of meat-fluencers and cultural messaging around meat, politics, and nutrition

• Industry-funded efforts to discredit plant-based eating

• How plant-based meat alternatives are labeled “ultra-processed” and what that framing leaves out

• The growing role of disinformation in food media

This is a thoughtful, nuanced conversation about media, perception, public health, and how narratives are shaped in real time.

If you’ve been confused by the headlines, this episode will bring clarity.

Learn more about Jessica on her Facebook @writerfortheanimalsjessica and Instagram @jesslsr, and learn about Sentient Media at sentientmedia.org and on Instagram @sentient_media.

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