Even with high inflation, meat sales remain strong. Still, the industry is taking steps to meet cash-strapped consumers at the meat case. From value cuts and value packs to promoting benefits beyond protein, Jonna Parker, principal of IRI’s Fresh Center of Excellence, John Crowder, head of Beef Marketing at JBS, and Heather DeLuca, VP, Meat & Seafood, AWG, share strategies being employed to deliver in a category Americans indicate they’re committed to.
In-store Bakery Is Back
Fresh Pulse: Meal Making and Mood Lifting
Forecasting with Confidence
A Thanksgiving Outlook
The Shifting Protein Landscape
The Sustainability Growth Opportunity
The Customer is Key in Multicultural Marketing
Private Brands in an Inflationary Period
Beverage Alcohol Trends and Outlook
The Silver Lining of CPG Inflation
C-Suite Conversations: Operating in a Purpose-driven Culture
Fresh Perspectives with Jonna and Sally: Leverage Fresh to Fight the Split Trip
Fresh Perspectives with Jonna and Sally: Inspire Consumers with Their Definition of Value
Fresh Produce in an Era of Inflation
Mine the Private Label and National Brand Gap
Retailers Are Dialing Up Innovation and Curation
C-Suite Conversations: Nurturing Happy and Healthy Homes
Achieving and Winning with Accurate Portrayals of Women and Girls in Media
March 2022’s Fresh Pulse
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