This week Max Kirby, Director of the Cloud Solutions Practice at Publicis Groupe joins Allison Hartsoe in the Accelerator to talk identity. In previous shows we’ve covered privacy from both the US and European angles so this time we’re going to cover the economics behind identity. What happens when customer data is widely available for analysis (and when it is not?). Max and I discuss the exchange of value and how customers may win or lose in the battle for their most private information.
"Generally speaking what you don’t know that someone else knows about you can be very powerful."
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Ep. 129 | Next Generation Business Metrics with Jim Deiotte
Ep. 128 | Customer Data Privacy: Who Has The Right To Use It? with Richard Whitt
Ep. 127 | Getting To Know Your Customers with Moira McKenna
Ep. 126 | The New Normal For Retail with Denise Lee Yohn
Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M
Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO
Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu
Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford
Ep. 121 | How Loyalty Programs Accelerate Recovery
Ep. 120 | Should you discount during COVID?
Ep. 118 | How to Drive Change using Data Storytelling with Brent Dykes
Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield
Ep. 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor
Ep. 115 | How to Build a Cost-Effective Customer-centric Technology Stack
Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club
Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell
Ep. 112 | How to manage through the COVID-19 crisis
Ep. 111 | How to grow your business using a North Star
Ep. 110 | Scaling a Startup with Data, Barkha Saxena, Poshmark CDO
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