S2:Ep3 Strategies for Doing More with Less in Healthcare

In this episode of CMOs Offscript, we tackle the challenges of shrinking marketing budgets and longer sales cycles, especially in the healthcare industry. As marketers, we are often asked to do more with less—less budget, fewer tools, and smaller teams. But how do we manage these constraints while still delivering impactful results?

Join our panel of marketing leaders as they dive into the realities of navigating tight budgets, the importance of understanding your tech stack, and how to make strategic decisions between in-house resources and external agencies. We also explore the effectiveness of digital marketing in healthcare, debate the value of Google Ads, and discuss how platforms like G2 and Class can play a crucial role in standing out in a crowded market.

Whether you're a CMO, a healthcare marketer, or simply interested in the evolving landscape of marketing, this episode offers valuable insights on how to innovate and thrive even when resources are limited.