Grudge Purchases and the Art of Marketing with Scott King

Join Matt Calnan on "Beyond Wealth: Success Unscripted" as he sits down with Scott King, a seasoned marketing and advertising executive with over 20 years of experience. Scott shares insights on "grudge purchases"—those things we have to buy but don't love to buy—and discusses how he uses emerging technology to make these necessary purchases more engaging and relatable. From his early days in programming to his work in digital marketing, Scott explains how understanding the needs of clients’ customers is the key to making any product interesting, even the most mundane.

Scott dives into the world of customer psychology and how marketing changed post-2020, with the shift to community-based digital spaces and an increased focus on data privacy. He also offers advice to young marketers on focusing less on tools and more on storytelling and creativity. If you’ve ever wondered how to make a seemingly dull product stand out or the best way to connect with customers authentically, this conversation is full of valuable takeaways.

 

------------------------------------------------------------------------ Be Our Next Guest! Interested in sharing your success story with a wide audience of local leaders and influencers? "Beyond Wealth: Success Unscripted" is looking for guests like you—successful, insightful, and ready to tell the world how you've made your mark. Learn more and apply at https://beyondwealthpodcast.ca/guest