What’s next for ethical fashion? recycling, AI, and industry shifts

We’ve reached the season finale of Fashion, Really?, and our hosts, Emma and Joshua aren’t holding back. From thrifting treasures to tech disruptions, this episode is a ride through fashion’s most pressing issues right now.

We’re digging into the industry news shaking things up—from Germany’s breakthrough in poly-cotton recycling to big-name sportswear brands finally walking away from kangaroo leather.

We’re also tackling the buzz (and the BS) around AI in sustainability, and looking into the complicated rise of lab-grown leather. Meanwhile, a major legal case puts luxury fashion’s ethics under the microscope.

And of course, it wouldn’t be Fashion, Really? without calling out greenwashing. This time, we’re naming names: Leather UK and Odd Muse are both in the hot seat for misleading claims and murky marketing.

Despite it all, we’re ending on a high—highlighting signs of real progress in the industry, and holding on to hope for what comes next.

Stay tuned for a season break bonus ep!

Each of our episodes will be broken down into short and sharp sections, find this episode's breakdown below:

0.00: Welcome!

0.23: First things first: what are we wearing?

3.07: The latest fashion gossip and news… but green

20.07: You’ve got to read this

32.13: Green-wash of the month

49.27: Season wrap-up

 

Book, articles and other things to look at:

I asked ChatGPT to find me a responsibly made white T-shirt. Here’s what happened

Adidas halts use of wild kangaroo skins in shoes: 'No longer justifiable'

eeden Closes €18M Series A Financing to Scale its Breakthrough Textile Recycling Technology

TikTok Account: @plzdontbuythat – greenwashing de-influencer.

Italian luxury fashion brands continue to be tied to sweatshop scandals, but they’re only getting a slap on the wrist

https://www.alexmurrell.co.uk/articles/the-age-of-averageas  https://www.alexmurrell.co.uk/articles/the-age-of-average-encore