Baking Everyone In: Jennifer Johnson and the Story of Gluten Free Please

When Jennifer Johnson’s health forced her to rethink food, she didn’t just adapt — she transformed her entire lifestyle and eventually built a thriving business from it. In this episode, Levi Te Slaa chats with Jennifer about how a personal dietary shift turned into Gluten Free Please, a beloved gluten-free baking mix company that’s making waves in kitchens everywhere.

Jennifer shares her journey from 25 years in banking to becoming a full-time entrepreneur. She talks about the challenges of navigating food allergies, the real story behind starting her business, and the products people can’t get enough of — like her double chocolate brownie mix and nostalgic Pizza Hut-style pizza crust.

They also discuss the growing awareness around gluten-free living, how Jennifer is building a community around her brand, and what’s ahead in 2026 — including a new website, YouTube tutorials, and the surprising success of her new gluten-free sourdough bread.

 

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