AI’s Growth Has a Power Problem — Natural Hydrogen Could Be the Perfect Solution

This release has been disseminated on behalf of MAX Power Mining, which may include a paid advertisement.

 

NetworkNewsWire Editorial Coverage: The AI revolution isn’t running out of processing power; it’s running out of electricity, and the race is on to find the next great source of clean, limitless energy. Data centers are devouring power faster than utilities can supply it, straining aging grids, driving up household energy bills and exposing a simple truth — the digital world needs a new source of real-world power. One breakthrough stands apart: natural hydrogen. According to the International Energy Agency (“IEA”), global data-center power consumption is projected to more than double by 2030, to roughly 945 terawatt-hours (“TWh”), and the subset of AI-optimized centers could quadruple over the same period. Meanwhile, in the United States, power demand from data centers may well double by 2035 as well, potentially consuming around 9% of national electricity demand. In short: Compute demand is outpacing expansion in grid capacity. This is why the big names in tech and capital are now racing to secure energy itself — and one of the most promising sectors in that energy race is natural (geologic) hydrogen. Enter MAX Power Mining Corp. (OTC: MAXXF) (CSE: MAXX) (profile). This first-mover North American public company is focused on commercial natural hydrogen. MAX Power controls approximately 1.3 million permitted acres in Saskatchewan, including the 200-km-long Genesis Trend, which lies adjacent to an existing industrial corridor and a proposed Hydrogen Hub, with multiple ranked targets. With its focus on providing energy for AI demand, MAX Power joins a group of leaders operating in the AI space, including NVIDIA Corp. (NASDAQ: NVDA), Microsoft Corp. (NASDAQ: MSFT), Apple Inc. (NASDAQ: AAPL) and Amazon.com Inc. (NASDAQ: AMZN), whose involvement spans hardware, software, infrastructure, research, investment and product rollout.

• AI’s rapid expansion is redefining global energy demand, forcing a rethink of how the world generates and delivers power.
• MAX Power is North America’s public company leader in taking natural hydrogen to commerciality, a potential major breakthrough in clean, baseload energy.
• With the largest natural hydrogen portfolio on the continent, MAX Power controls Canada’s most prospective ground in this emerging frontier.
• The company’s partnership with the Petroleum Technology Research Centre (“PTRC”) and billionaire investor Eric Sprott brings world-class validation and government connectivity to accelerate development.
• Backed by proven leadership and aligned capital, MAX Power is positioned to pioneer the next major shift in global energy.

The Macro Opportunity: Geologic (Natural) Hydrogen

AI’s rapid expansion is redefining global energy demand, forcing a rethink of how the world generates and delivers power. The IEA estimates that in 2024, global data centers were responsible for roughly 1.5% of worldwide electricity consumption. By 2030, data center electricity is projected to climb to about 945 TWh, more than the entire electricity demand of Japan today. In fact, the IEA highlights that “AI-optimized” data centers could more than quadruple their power draw during this period.

This means the bottleneck isn’t compute hardware or cooling systems so much as power availability, reliability and scalability. The IEA statement that “it’s about power now” has moved from a whisper to a full-throated consensus across the data center industry. In the U.S. context, data-center growth alone may drive nearly half of incremental electricity demand by 2030, a striking figure that underscores how compute growth is reshaping grid planning and energy investment flows.

To meet this kind of demand, and the 24/7 baseload nature of hyperscale compute facilities, the industry must look beyond simply adding more renewables or expanding transmission. That means exploring energy sources that are dispatchable, flexible and scalable. Enter the concept of geologic (natural) hydrogen, a resource that until recently was mostly academic but is increasingly being framed as the next frontier of energy. Geologic hydrogen exists in subsurface reservoirs formed by interactions between water and iron-rich rocks and potentially in quantities large enough to rival proven natural-gas reserves.

This isn’t manufactured hydrogen via electrolysis or fossil-fuel derived (grey/blue) hydrogen. Natural hydrogen requires no electricity to produce and offers near-zero lifecycle emissions once flowing. The appeal for AI-era power is clear: a low-carbon, on-site, non-intermittent baseload source that ensures consistent uptime and energy security for the world’s fastest-growing industry. One startup, Koloma, backed by Bill Gates and Jeff Bezos, describes it as “a global gold rush for buried hydrogen.”

In essence, as AI compute demand scales faster than grid expansion, the energy industry must shift from marginal renewables to foundational new supply. Geologic hydrogen could be that supply. Natural hydrogen offers the chance to deliver clean, dispatchable energy exactly where it’s needed, near compute clusters, industrial corridors and heavy-power zones. It’s not just about clean power; it’s about unlocking a new energy paradigm around compute-first infrastructure. The numbers, the grid-constraints and the compute growth trajectory all point to this moment being more than just another energy transition. It’s the foundation layer for the AI era.

 

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