Rethinking Culture, Heritage & Diversity in High-Yield Tourism, with Hafsa H. Mbamba & Enver Duminy

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High-Yield Tourism

Business:Marketing

Rethinking Culture, Heritage & Diversity in High-Yield Tourism, with Hafsa H. Mbamba & Enver Duminy

2024-07-27

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What is the role of cultural stewardship in new tourism strategies? This week, Gary welcomes Hafsa H. Mbamba, CEO of the Zanzibar Commission for Tourism, and Enver Duminy, CEO of Cape...

What is the role of cultural stewardship in new tourism strategies? This week, Gary welcomes Hafsa H. Mbamba, CEO of the Zanzibar Commission for Tourism, and Enver Duminy, CEO of Cape Town Tourism, to discuss how cultural heritage is being reframed to support market diversification. We explore strategies and practices that empower local communities, preserve cultural heritage, and ensure that tourism delivers positive outcomes for both visitors and local populations.