This week on the podcast, we talk about the website that Shall Not Be Named: Can we still use Facebook advertising for good (could we ever use Facebook advertising for good?).
tl;dr — yes.
Our own Digital Advertising Whaler Jasmine Cordew joins us to talk about navigating the Social Network for social impact.
There are several advantages for nonprofits because of Facebook’s recent drop in trust, be it their now fee-free donations, their promotion of fundraisers, and the ROI for Facebook advertising. It’s no secret that you have to pay to play in order to get meaningful social media engagement these days, and Facebook advertising is consistently one of the cheapest and most targeted ways to drive brand awareness, engage your followers, and build traffic and conversions on your website.
134: Raising $50M from online gaming with Extra-Life.org
133: Is this a mission or a vision statement?
132: Interviews from Engage For Good Conference 2019
131: (short) US Giving Drops 1.7% in 2018 - what gives?
130: How to manage thousands of volunteers - FoodForward.org
129: The Story of a FREE Fundraising Platform - GiveLively.org
128: RoundUp App: Making Change Matter for Charity
127: 6 LinkedIn Strategies of Nonprofits
126: Using AI for Ethical Impact
125: How to grow app and podcast audiences - Charity Miles
124: Instagram Donation Stickers: #MakeStoriesMatter
123: Using the Press to Tell Your Story
122: How to Run an Apps for Good Gathering
121: Start your Nonprofit Capital Campaign Right Now
120: (short) Facebook is not a social media platform
119: Why 350.org Dismantled Their 'Digital Team'
118: Elevator Pitch-off with 37 Vendors at #19NTC
117: Using Local Podcasts for a Purpose
116: The logic of good IA to improve websites
115: Breaking into the $100B inside Donor-Advised Funds (DAF)
Code and preview