Many companies are starting to implement account based marketing into their strategies. How do we transition to an all around customer based thought process?
A Marketing Leader, Entrepreneur, Author of Account Based Marketing for Dummies and ABM Is B2B, Speaker, Host of Flip My Funnel Podcast, Chief Evangelist and Co-Founder of Terminus, Sangram Vajre, delves into account based marketing and how to create a unified customer experience.
Take a moment to recognize what is the most important aspect for your business to move forward. Be a business that is not best in the world, but best for the world.
Sales closes accounts, not leads. Think about your marketing to sales hand-off process and consider sending over groups of contacts as an account, rather than one lead at a time.
Marketers have the most hands on relationship with their customers. In order to have a united purpose it is your responsibility to make sure coworkers are informed on who you are serving.
If you stop worrying about credit then you will earn inbound as a byproduct rather than forcing it with multiple emails and nurture.
“I believe that the next generation of companies are going to be companies that create a really unified experience.” ~Sangram Vajre
Consistency creates massive outcomes. Having a set time or place to find your content allows viewers themselves to become consistent to build a community.
#FlipMyFunnel Podcast: https://terminus.com/flip-my-funnel/
Peak Community: www.peak.community
Most companies do not have a demand problem, they have a pipeline problem. The more accounts you have to drive to your pipeline then the more you have to search through to find the right accounts.
If you are doing account based then do not focus on Marketing Qualified Leads. If the account is important then go after it!
Ways to Tune In:
YouTube - Full video - https://youtu.be/gJ1RRpSIudE
Redefining Sales for Success - David Kreiger - Hard Corps Marketing Show #231
The Customer View Journey - Bill Schick - Hard Corps Marketing Show #230
Social Media Authenticity - Mandy McIntyre - Hard Corps Marketing Show #229
The Secrets of SEO - Geoff Atkinson - Hard Corps Marketing Show #228
How To Fit A Giraffe In A Refrigerator - Tammy Begley - Hard Corps Marketing Show #227
The Truth Behind Data Science - Ted Lorenzen - Hard Corps Marketing Show #226
In Email We Trust - Liz Willits - Hard Corps Marketing Show #225
Social Media Slayer - Christoph Trappe - Hard Corps Marketing Show #224
Marketing Operations Master - Crissy Vetere Saunders - Hard Corps Marketing Show #223
Fishing for the Right Prospects - Bill Kenney - Hard Corps Marketing Show #222
Passing The ABM Torch to Sales - Christelle Flahaux - Hard Corps Marketing Show #221
True Buyer Intent Discovery - Tom Hessen - Hard Corps Marketing Show #220
The Training Mindset that Builds Business - Darrell Alfonso - Hard Corps Marketing Show #219
Marketing Negotiations Ninja - Mark Raffan - Hard Corps Marketing Show #218
The Content Marketing Jedi - Lucy Graham - Hard Corps Marketing Show #217
Marketing To Sales - Ashley Estilette - Hard Corps Marketing Show #216
The SLA that Aligns Sales & Marketing - Darryl Praill - Hard Corps Marketing Show #215
Demand Gen Reimagined - Sandra Rand - Hard Corps Marketing Show #214
The Fractional CMO Career Ascension - Casey Stanton - Hard Corps Marketing Show #213
Personalization Beyond the 9-5 - Greg Segall - Hard Corps Marketing Show #212
The Official BNI Podcast
The KIAI Marketing Secrets's Podcast
The Goal Digger Podcast
This Can't Be That Hard
Marketing School - Digital Marketing and Online Marketing Tips