Promoting Patient-Centric Business: MedComm in Latin America

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DIA: Driving Insights to Action

Science:Life Sciences

Promoting Patient-Centric Business: MedComm in Latin America

2019-01-22

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Barbara Nardi, Associate Director of Medical Communications, PPD (Brazil), and Emanuela Lopes Fernandes Saraiva, Customer Service & Medical Information Manager in Pharmacovigilance, Libbs Farmaceutica (Brazil), discuss topics from DIA’s first Latin America Medical Information and Communication Workshop. “The biggest challenge we have is capturing the patient voice and promoting the patient-centric future at the core of the business model,” suggests Emanuela.