Climate Challenges: Overcoming Objections in Climate-Challenged Environments.

How do you sell new homes when insurance is skyrocketing and climate risks dominate the headlines?
In this episode of Sales & Marketing Power Hour, industry experts break down how to confidently address buyer fears around hurricanes, floods, wildfires, insurance costs, and evolving building codes. Hosts Carol Morgan and Kimberly Mackey are joined by Randy Noel, Mackenzie Payne, and Donna Knatz Barrett to explain why today’s new homes are stronger, safer, and often easier to insure than aging resale inventory. If your buyers hesitate because of climate concerns, this conversation gives you the facts, language, and objection-handling strategies to turn fear into forward momentum.