COVID-19’s Impact on CPG Retail (March 24, 2020)

COVID-19 has completely upended the way we live from day to day. Consumers have been rushing to stock up on needed supplies and they’re increasingly being told to stay home. Not only are CPG and grocery retail critical to survival, they’re also working tirelessly to ease anxiety and best serve consumers. Hear IRI’s KK Davey, President, Strategic Analytics, discuss this fast-moving pandemic including what we can learn from other hard-hit areas, lessons from past recessions, shifting shopper behaviors and how retailers are responding.