In this podcast, we speak with Laura Moser live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Laura shares best practices in shopper marketing and highlights the importance of data for the success of marketing campaigns.
Host: Blake Rudloff
Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier
Guest: Laura Moser
About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.
About the Speaker: Laura Moser is a Senior VP of Retail/Shopper Marketing Practice Lead of North America at Momentum Worldwide. She is responsible for cross-selling opportunities with Worldgroup Agencies, trying to find intersections between retail media, ecommerce, digital CRM and shopper/retail Client needs. Laura was a co-author and Content Developer of Global Perspectives on Shopper Marketing. Laura is also very knowledgeable in integrated marketing experiences across retail strategy, promotion, shopper, digital and brand strategy for a variety of categories from Beauty, Beverage, Household Needs, Food, Beer/Spirits, Banking, Service Retail and DIY.
Podcast with Amanda Robinson (The Digital Gal) - MDMC 2021
Podcast with Sarah Dalton and Dr. Leilani Carver- Madalon - MDMC21
Podcast with Sherry Bonelli - MDMC 2021
Podcast with Christina Costello of Anheuser-Busch - MDMC21
How Local St. Louis Businesses have Adapted During Covid
UMSL Employees Discuss how They Reopened During the Covid Crisis with Jessica Long-Pease, Dorian Hall, Danielle Faucett, Megan Heiser and Justin Roberts.
Diversity, Equity & Inclusion Accelerator Podcast with Dan Lauer
MDMC 2020 with Matthew Edgar
MDMC 2020 with Ashley AuBuchon-Arcand
MDMC 2020 with Chris Brewer
MDMC 2020 with Julie Ewald
MDMC 2020 with Kevin Farr
MDMC 2020 with Joe Sullivan
Girls Inc. Featuring Cheryl Jones
IBCC with Sophia Chappuis and Madi King Erger
Triton Pantry With Robin Kimberlin
UMSL Business Alumni Podcast With Jeniffer Oertli & Gabby Buck
Entrepreneurship with Alex Zvibleman
Summer Abroad - Summer School Experience 2019
Live at MDMC '19 with Yvonne Heimann
The Week in Review at the Abbeville Institute
JORDAN B PETERSON PODCAST - TMJBP (HOBBES + LOCKE + ROUSSEAU + US. CONSTITUTION in ONE BOOK for 29$)
Introduction to Accounting: The Languge of Business Podcast
Frankely Judaic: Explorations in Jewish Studies
Copyright © 2006-2021 Podbean.com