07 Buried in Work? How Brand Partnerships Can Lift the Load and Turbocharge Your Growth

When I log into Verizon, I’m reminded that I’ve been a customer for two decades—20 years of bills, upgrades, and service calls. That takes us back to 2004, when flip phones were the height of technology, and texting was still a novelty. Over those years, Verizon has built up a hefty bank of trust with me. So, when they recommend something, I’m more likely to listen. That trust isn’t just about good service; it’s a powerful tool in driving decisions.

 

Now, let’s look at how this trust translates into business magic. Remember the Disney+ and Verizon partnership? This wasn’t just a random pairing; it was a strategic alliance designed to leverage that trust. Verizon offered Disney+ as a perk to their customers, tapping into the trust and loyalty they had already built. The result? Disney+ saw a massive surge in new accounts—adding 2 million new subscribers in just a few months—while Verizon enhanced its appeal and differentiated itself from competitors. This partnership didn’t just boost numbers; it perfectly aligned with the trust Verizon had cultivated over the years, showing how powerful the right alliance can be.

 

From Burnout to Breakthrough: My Call with Emily  

I remember a pivotal moment in late 2019 when my business was shrinking, and I reached out to my friend Emily. Emily and I had previously been in a mastermind group focused on helping female founders break the six-figure barrier. She ran Delegate Solutions, and I was astounded by her rapid growth and totally jelly. While I was stuck in the grind, barely keeping my head above water, Emily had discovered the power of partnerships and started building her program around EOS (Entrepreneurs Operating System) teachings. This strategic focus allowed EOS to serve as a source of perfect-fit leads for her company, ultimately transforming her business and more than doubling her revenue. Her success story was a wake-up call for me. Finding the right partner isn’t a game of chance—it’s about strategy and fit. Think about where your goals align, how their strengths can fill your gaps, and if their values resonate with yours. Create a win-win scenario where both sides amplify each other’s success. So, get strategic, find those ideal partners, and watch your growth soar just like Emily’s.

From Success Stories to HealthTech Triumphs  

But, if you’re skeptical about the power of partnerships, here’s yet another compelling example. Take a look at a project I worked on for a healthtech company. They wanted to penetrate a competitive market and needed a robust strategy. By teaming up with healthcare marketing agencies, they tapped into a vast network of 52,320 private practices across five verticals. This collaboration didn’t just boost their visibility; it drove a steady influx of inbound leads. Crafting thought leadership content to address the industry’s skyrocketing search volume for insights, they solidified their position as a trusted source for their channel partners. This dual strategy not only drove revenue growth but also fostered targeted engagement with key stakeholders. The results? Proof that the right partnerships can indeed turbocharge your growth.

 

Ready to Make Your Move?  

If you’re buried under work and struggling to see a way out, consider shifting your focus from solo efforts to strategic partnerships. Whether it’s through the Disney+ playbook or Emily’s transformative approach, the right alliances can lift the load and set you on a path to incredible growth. So, roll up your sleeves, get strategic, and watch as your business thrives through the power of partnerships.