Communications led sales enablement - ep 4 - Customer journey and collaboration

How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe

Key takeaways:

• The need to influence behaviour earlier in the customer journey, focusing on the zero moment of truth.
• The salesperson's role extends throughout the buying cycle, influencing the buying group's view of the selling organisation.
• Businesses are recognising the need to combine communication skills with data-driven insights.