Ep. 12 – Intelligent Content: Margot Bloomstein—Speaking The Truth About Content Strategy
Margot Bloomstein sat at the “founders’ table” when content strategy was not only named, but also planted and nurtured to become an industry of its own. Margot gives us a peek at the earliest days of content strategy, then quickly shifts to top-of-mind topics that will take us deep into some hot issues few content strategists dare to travel. Everything from trust, cynicism, and what has her fired up to write another book.
Here’s what you’ll learn:
1:58 – The Margot Bloomstein Story
6:28 – A Seat at the Content Strategy Founders’ Table
9:07 – What Came Out of the 2009 Content Consortium?
11:37 – The Power of Open Sharing
12:31 – Defining Intelligent Content
14:30 – “We Have Intelligence But Do We have Creativity?”
15:00 – Hating On Our CMS
16:23 – Is There a Simple Answer to Content ROI?
19:44 – Deep, Slow-Simmering Thoughts of Margot Bloomstein
22:55 – Cynicism Undermining Trust in Brands
24:06 – It’s All a Matter of TRUST
28:42 – “Putting a Period Where There Should Be a Comma”
30:35 – Another Book In the Works?
32:34 – Taking Content’s Volume Game to Task
36:00 – Is There a Hopeful Outcome for Content Strategy?
37:45 – Answer: “Fried Oysters and Chocolate Chip Cookie Dough”
Website: Appropriate Inc.
Ep. 13 – Intelligent Content: Sean O’Mara, M.D.—Taking On Humanity's Biggest Health Issue
Ep. 11 - Intelligent Content: Jon Wuebben—A Futurist's View of Content Marketing
Ep. 10 - Intelligent Content: Scott Litman – How AI Named Lucy Is Changing Lives
Ep. 9 - Intelligent Content: Grant Johnson - Agencies, Content, and Measurement
Ep. 8 - Intelligent Content: Scott Severson - Building Value In Branded Content
Ep. 7 - Intelligent Content: Robert Rose - Have we delivered on the content promise?
Ep. 6 - Intelligent Content: Laura Podergois, Nonprofit Content Conundrums
Ep. 5 - Intelligent Content: Steve Hedlund, Surviving a Digital World
Ep. 4 - Rob Silas, The Data Storyteller
Ep. 3 - Intelligent Content: Serial Entrepreneur Bobby Mason, GoMahi.com
Ep. 2 - Intelligent Content: Jim Cuene, Digital Thought Leader
Ep. 1 - Intelligent Content: Brent Fjerstad, Dream and Achieve Fitness
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