How do you manage two brands that provide overlapping services? That's the job facing Jessica Lesesky, Vice President & General Manager of Shutterfly & Snapfish, which both offer customised online printing on to a wide range of media.
In this episode, Jessica tells Ger and Gordon how her team keep both brands distinct and thriving, using a blend of data analysis, common sense and the kind of instinct that comes from many years of e-commerce experience.
Also, Gordon sings a very short song.
S2 E7: Jamie Roller, Marketplaces Director, Dr. Squatch - The Battle of the Buy Box
S2 E6: Mike Ryan, Head of Ecommerce Insights, Smarter Ecommerce - Data-driven Pushback
S2 E4: Gavin Williams, Former Global Director of Digital & E-commerce, Creed - A Ban on Squirrel Hunting
S2 E3: Paul Sherratt, Founder & CEO of gloveglu - Gripping Stories
S2 E2: Shane Linehan, VP Marketing at Raylo - The Raylo Halo
S2 E1: Paul Rogers, Ecommerce Consultant and Co-Founder of Vervaunt - Engaged Ecommerce
S1 E10: Paul Stafford, Head of Digital Marketing, Retail Media & Online Brand at Superdrug - Retail Media Magnifies
S1 E9: Marshall David Johnson, Senior Digital Trading Manager with Fenwick - Luxury Is Hard
S1 E8: Andrew Ostcliffe, Head of Ecommerce and Retail Innovation at Oxfam - EX Factor
S1 E7: Michael Corcoran, Former Head of Social & Creative Content at Ryanair - Serendipity Favours the Prepared
S1 E6: Miya Knights, Publisher, Author & Consultant with Retail Technology Magazine - Table Stakes and Autocarts
S1 E5: Kirsty Keoghan, GM Global Fashion with eBay - Authentic Pre-Loved Strategies
S1 E4: Richard Chapple, Chief Growth Officer & Co-Founder of The Growth Foundation - Where to Play and How to Win
S1 E3: Matthew Brown, Retail Futurist with Echochamber - CX Sells
S1 E2: Vinny O'Brien, Strategist and Trainer with Vinny & Co - Back from the Future
S1 E1: Dean McElwee, Director Global Ecommerce Collaboration of Stanley Black & Decker - The Fingertips of Desire
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