Lawrence Coburn, is co-founder & CEO of Twine, an employee connection programme launched in 2020 that operates out of San Francisco.
In this episode, Coburn talks through selling DoubleDutch, another business he launched - an early leader in the mobile event app space, to focus Twine on the networking element or “software that brings people together”.
Lawrence Coburn goes on to discuss developing the business, riding the Covid-19 wave and the cost of competing, building a web version and partnering with proven event tech platforms. How working with Zoom – a hard to get alliance launched just two months ago - put the accelerator down for product-led growth. The subsequent trajectory of usage/ the user experience, watching the dashboards, cultivating a viral loop and more besides.
A fascinating, fast-paced half an hour.
Event Tech Predictions
Behind Notified’s 2022 Benchmark Report
Behind the scenes at Shocklogic
First Sight Media: Learnings from the Event Tech Live livestream
The ins and outs of global events recovery
Why ’Quiet Quitting’ is bad for business
Composing the Metaverse
Blackthorn: easy event management for Salesforce
Zoom Events: Developing hybrid event innovation
Cvent CONNECT Europe 22: Cvent culture with Jamie Vaughan
Cvent CONNECT Europe 22: Patrick Smith on adapting to the new event model
Recfest: A Festival of opportunity
River of Light: Interview with Creative Director of Culture Liverpool
Situations Vacant: Is there a recruitment crisis in the events industry?
Blockchain rocking beats
Do’s and do’s for sustainable events
Making Hay through the storm
Scottish Event Campus - Net Zero by 2030
A heart as big as Liverpool International Music Festival
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money