Evan Brandt: How Marketing and Technology Power CRE Storytelling

In this episode, Bruce Bean sits down with Evan Brandt, co-founder of VidTech, to explore how marketing, storytelling, and cutting-edge video technology are transforming the way commercial real estate (CRE) is presented and sold. Evan shares how his journey from a marketing and tech background led him into CRE, thanks to a connection through California Lutheran University. Today, he and his team produce compelling “Video OMs” — 90-second video offering memorandums — that help brokers, cities, developers, and even global tenants showcase real estate in a powerful and engaging way.

Bruce and Evan dive into the rise of short-form video, the unique value of drone and macro-to-micro storytelling, and why CRE video content is more essential than ever. From partnerships with platforms like Crexi to international property shoots, Evan explains why VidTech’s tailored, CRE-only approach gives clients a serious edge.

 

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