Building Festivals That Matter: Troy Brown on Jazz in the Gardens

2025-03-02

Now in its 18th year, this Miami Gardens institution brings together legendary artists like Ms. Lauryn Hill, New Edition, Toni Braxton, and Beenie Man for a weekend that celebrates Black music, community, and creativity. In this episode, we sit down with Troy Brown, a powerhouse in the live entertainment industry, to talk about what it takes to grow a festival into a cultural movement. As a key player behind ONE Musicfest, TwoGether Land, and the Black Promoters Collective, Troy shares...

Now in its 18th year, this Miami Gardens institution brings together legendary artists like Ms. Lauryn Hill, New Edition, Toni Braxton, and Beenie Man for a weekend that celebrates Black music, community, and creativity.

In this episode, we sit down with Troy Brown, a powerhouse in the live entertainment industry, to talk about what it takes to grow a festival into a cultural movement. As a key player behind ONE Musicfest, TwoGether Land, and the Black Promoters Collective, Troy shares insights on festival ownership, curation, and the future of live events.

How do you evolve a festival without losing its soul? Why does Miami Gardens matter in the festival landscape? And what’s in store for JITG 2025? Tune in and find out.

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