Employer Branding Unfiltered: SE02 - Ep 7: Amit Parmar - Building Trust in a Data-Driven Talent World

2025-10-07

Employer branding is evolving fast, and it is no longer just about attraction. It is about retention, employee experience, and building trust through storytelling and data. In this episode of Employer Branding Unfiltered, John Graham speaks with Amit Parmar, CEO of Clickify, about the changing landscape of HR and employer branding. They dive into the importance of storytelling, the role of AI and data-driven insights, and the growing need for transparency and mental health support in today’s workplace. This c...

Employer branding is evolving fast, and it is no longer just about attraction. It is about retention, employee experience, and building trust through storytelling and data.

In this episode of Employer Branding Unfiltered, John Graham speaks with Amit Parmar, CEO of Clickify, about the changing landscape of HR and employer branding. They dive into the importance of storytelling, the role of AI and data-driven insights, and the growing need for transparency and mental health support in today’s workplace.

This conversation examines the challenges and opportunities for leaders in EB and HR, emphasizing the importance of authenticity and human connection, even in an increasingly AI-powered world.

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🎧 Chapters:
00:00 Introduction to Employer Branding and Talent Transformation
02:45 The Importance of Storytelling in Employer Branding
05:40 Employer Branding: Opportunities for Improvement
09:01 Data-Driven Insights for Effective Employer Branding
11:50 The Role of HR in Balancing Management and Employee Needs
14:42 Cultural Shifts and Data Utilization in HR
18:04 Differentiating Storytelling in a Saturated Market
20:53 Engagement and Conversion: The Holy Grail of Employer Branding
23:43 AI in Employer Branding: Opportunities and Challenges
32:21 Navigating Employer Branding in the Age of AI
34:54 The Importance of Differentiation in Content Creation
36:58 Trust Issues in AI-Generated Content
39:06 The Impact of Language on Inclusivity
39:46 The Future of Recruitment and AI Integration
42:57 Evolving from Employer Branding to Employee Experience
46:23 The Role of Government in AI Regulation
50:35 Investing in Talent Acquisition for the Future
56:17 The Critical Need for Mental Health and Wellness
59:46 The Human Element in HR and Employer Branding