Earlier on this year I took a family trip to Disney World Florida for the first time. I've never been before so I had absolutely no point of reference as to what the experience was going to be like.
It goes without saying that it was epic.
While I was out there I still carried on with my Weekly Group Coaching calls with my amazing Fearless Crew, and so after ten days at Disney I shared my business lessons with them on the call.
So, what you're listening to is me speaking on a coaching call, if it...
Earlier on this year I took a family trip to Disney World Florida for the first time. I've never been before so I had absolutely no point of reference as to what the experience was going to be like.
It goes without saying that it was epic.
While I was out there I still carried on with my Weekly Group Coaching calls with my amazing Fearless Crew, and so after ten days at Disney I shared my business lessons with them on the call.
So, what you're listening to is me speaking on a coaching call, if it feels more/less formal that usual or different to my typical podcast recordings.
What were my business lessons from Disney?
1. Add Upgrades and Upsells Into Your Business:
There is just incredible demand at Disney...throughout the year...ALL of the time! And despite there being four parks there are only a handful of big experience rides at each park. Which means that if you want to get onto those rides, you've got to a) upgrade to the Genie+ feature in the Disney App...which is a daily upgrade of about $36 per person (EVERY DAY!!!!)...which then unlocks Lightening Lanes.
What could you introduce into your business to give people an upgrade?
In Fearless Business I have the Group Accelerator, but if you want to hang out with me 1:2:1 then you have to upgrade to my Hybrid Coaching programme or full 1:2:1 Business Coaching.
Food at Disney is also a premium. Drinks are a premium.
With their having a captive audience you can't escape spending even more money while you're there.
2. Customer Services and Remarkable Value
Just brilliant...at every single part of Disney...just brilliant!
3. Stimulating the Demand with FREE Marketing!
What I loved was the photographers throughout the parks and it was included to have your photos taken. You could approach any photographer and have your photo taken, scan your card and they'd send it into your Disney App within seconds.
Why would they do this for free? Instead of you paying for it?
Disney know that you're going to share their photos on social media and with your family, and they want those photos and Disney to be seen in the best possible light. So it's brilliant free marketing for Disney.
What could you do to encourage people to talk about and share your business and brand FOR FREE?
And FOMO is a huge part of marketing within the parks as well. The queues are long and it makes you want to go on the rides MORE not less. So if you are too cheap you're signalling to the market that you "have lots of supply" available...i.e. you're not in demand. So, why would people get FOMO when you're not in demand. Limit your supply and you'll find you have a waitlist for your services.
4. Requesting Reviews
Disney have all sorts of marketing assets driving people towards their parks. But within 15 minutes of me leaving the park in my Uber, I received a notification asking for a review. Which got pumped straight out into social media.
How can you automate requesting review from your customers?
To Apply for a FREE Coaching Session with Robin
Use the following link: https://www.robinwaite.com/app
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