Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd from Boyd Office Management Services
Date: 2 April 2019
I know small business needs to be adaptable, but that is ridiculous! Ahhh, the moving beast that is Facebook advertising; how can we possibly keep track of the changes in our own personal page let alone the algorithms not to mention the cost changes? And let’s not get started on that You Can Reach xxx button.
So, let’s bring in the expert Heather Porter, an expert in Social Media Strategies Consultant & general Facebook Guru. I’ve twice enjoyed her excellent presentation on Facebook advertising and learned lots. So, we’ve brought her on the show to share with us her advice on Ads, setting things up just right no matter your business and general advice on social media advertising.
Welcome to the show Heather.
Topics we’ll be covering:
Why running a Facebook single ad does not work as well as it used to
What is a social media funnel and why you need one
How to set up your ads account for your funnel
The 3 step plan to set up your own social media funnel
Heather Porter Bio
Heather Porter helps small business owners get out of overwhelm with her framework to work less and earn more using a mix of online marketing and automation.
Heather’s career started as an event manager and crew coordinator for Tony Robbins and other popular speakers. In 2007 when social media and online marketing started gaining momentum, she focussed on helping speakers reach more people outside of the seminar room and launched a membership website for one of her clients that attracted 18,000 members at launch. From then on Heather started helping other businesses reach more people online.
She is Founder of Website Love, a website development and marketing training company, is co-author of 4 business books and host of That Social Media Show on the Bizversity business education app used in over 100 countries.
Heather also shares tips on her blog and regularly speaks for audiences that range from local councils to small business mentoring groups.
To find out more go to their website: https://websitelove.com.au/
EP#228 ~ Environmental, Social, Governance. How can policy makers reduce the burden of ESG reporting on small businesses?
EP#227 ~ Sandy Chong One of the most influential industry leaders. What drive these advocates?
EP#226 ~ Why should Regional, Rural and Remote communities be front and centre of small business policy planning? We ask a passionate thought leader.
EP#225 ~ Big Tech sometimes plays the smallbiz advocate but do they really represent the small business voice?
EP#224 ~ How do economists influence policy inside and outside of government?
EP#223 ~ Resilience in Action - how a thriving refugee business builds on a foundation of struggle to continue to overcome business hurdles and success.
EP#222 ~ Translating policy into practice: What do the new Industrial Relations laws mean for your business?
EP#221 ~ The Intuit GetConnected Conference Smallbiz Learnings: AI, Advocacy, Advisors and Open Banking
EP220 ~ What is the role of .au Domain Administration in the digital space and how does this affect small business?
EP219 ~ Digital Identity is coming. So what does this mean for you and your small business?
EP#218 ~ What is the future of small business advocacy in 2024 and beyond?
EP#217 ~ The tech StartUp world seems the darling of government industry policy. But is that the reality?
EP#216 ~ ATMS knows about health, women, the economy, and micro business. How do they represent small business across so many policy areas?
EP#215 ~ ACCAN, who is the organisation fighting for small business people’s rights in the telecommunications industry?
EP#214 ~ How does ABS’ powerful data lead to informed policy for small business?
EP#213 ~ How bookkeepers advise their small business clients and how ICB advises Government
EP#212 ~ Highlights from Xerocon 2023 ~ What will be the impact of AI on the Fintech industry and small business?
EP#211 ~ The Australian Retailers Association is celebrating 120 years - what makes a successful association last? With Paul Zahra, CEO ARA
Welcome back to Small Biz Matters!
Reconnecting to global markets - what opportunities await in overseas markets? With special guest Trena Blair, CEO of FD Global Connections
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