Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj

Discover what separates a 'wow' insight from a great insight, and why commercial acumen is key. Join Stan Sthanunathan, CEO of i-Genie.AI, as he chats with Vijay Raj, EVP of Consumer and Market Insights at Unilever. Learn how insights can drive business decisions at the C-suite level, shape your career, and transform the trajectory of a brand. Vijay shares valuable perspectives on the future of the insights industry, the role of AI, and essential advice for aspiring insights professionals.

 

00:00 Introduction to Wow Insights

00:13 Welcome to the Podcast

00:57 Meet Our Guest: Vijay Raj

02:08 Vijay's Career Journey

03:40 The Pyramid of Insights

06:31 Leadership and Influencing Skills

09:44 Advice for Aspiring Professionals

19:51 Opportunities and Challenges in Insights

20:47 The Role of Technology and AI

28:03 Future of Insights Functions

30:26 Conclusion and Final Thoughts