The Real Reason Your Listings Aren’t Selling (And What to Do About It)

In this episode of Real Estate Real World, host Marguerite Crespillo sits down with the one and only Liz Brown, a top-producing Realtor based in Richmond, Virginia. Liz is also the founder of Film School, a weekly coaching program that helps real estate agents show up online with confidence and consistency.

Liz shares her unfiltered journey — from grinding on Zillow leads and cold calls to building a thriving business with video content on TikTok and Instagram. What started with filming garage workouts during COVID turned into a daily video habit that transformed her brand, brought in clients, and grew her nationwide reach.

Together, Marguerite and Liz dive into the mindset, strategies, and systems you need to market stale listings, grow your audience, and build a consistent brand presence — even if you're not tech-savvy or "video-ready."

✨ Heads up: Liz shares her actual slide deck during this episode! For the full experience, we recommend watching the video version so you can see the visuals she walks through step by step.

Whether you're a new agent or a seasoned pro feeling stuck, this episode is full of real talk, tactical tips, and hilarious truth bombs.

• How Liz went from cold calling to content queen
  
  
• Why perfection is the enemy of progress in video marketing
  
  
• The simplest way to get past the fear of showing up online
  
  
• Creative ways to market a stale listing (even if it's overpriced)
  
  
• How to use ChatGPT to identify buyer personas
  
  
• Why your next listing video might need… a Walmart feature
  
  
• Why "they're just people" is the most empowering phrase in real estate
  
  

 Resources, People, and Books Mentioned:

• Gary Vee – www.garyvaynerchuk.com (GaryVee's TikTok/real estate advice inspired Liz’s video journey)
  
  
• Gogo Bethke – Instagram: @gogosrealestate
  
  
• Amy Gregory – Instagram: @amyegregory
  
  
• Kristen Dunn – Instagram: @kristendunnrealestate
  
  
• Renee Funk – Instagram: @reneefunk (credited with smart seller photo strategies)
  
  
• ChatGPT – Used by Liz to identify who the actual buyer is for a property
  
  
• EXP Realty – Where Liz coaches agents nationwide
  
  
• Film School by Liz Brown – Weekly video coaching for agents
  
  

Featuring:

Guest: Liz Brown

Follow her at:

• TikTok, Instagram, YouTube: @lizbrownrealtordaily
  
  
• All links: https://linktr.ee/liz_brown_realtordaily_
  
  

Host: Marguerite Crespillo
Connect with Marguerite:

• Website: www.MargueriteCrespillo.com
  
  
• Instagram: www.instagram.com/margueritecrespillo
  
  
• Facebook: www.facebook.com/MySuccessTuneups
  
  
• TikTok: www.tiktok.com/@margueritecrespillo
  
  
• Link Hub: https://stan.store/thecrespillogroup
  

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