From Passion to Profit: Growing a Successful Beauty Business Alongside a Full-Time Job

In this episode, Beth Corkish, a talented nail technician, shares her inspiring journey from doing nails for friends and family to building a successful nail business. She emphasises the power of word-of-mouth and social media, particularly Instagram, in growing her clientele. Beth discusses how she stays current with nail trends using tools like Pinterest and Instagram for inspiration. Despite her busy schedule, she manages to balance her nail business with a part-time job in the emergency services.

In This Episode, We Cover

• Beth’s entry into the nail industry and the growth of her business
• The impact of social media and word-of-mouth in gaining clients
• Consistency in work and social media as a key to success
• Using Pinterest and Instagram for nail trend inspiration
• Tips for taking and editing high-quality photos
• Encouraging bookings through calls to action in posts
• Building lasting relationships with clients
• Managing a nail business alongside a part-time job in emergency services
• Future plans for transitioning to full-time nail work

Useful Links

• Follow Beth Corkish on Instagram: @novathelabel_
• Book appointments and explore services: Beth’s Website