Social Media as a Tool for Customer Engagement
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time

Social Media as a Tool for Customer Engagement

2025-09-18
In this episode, Dr. Joseph Michelli explores the crucial role of social media in modern customer relationship management. He outlines practical strategies for enhancing engagement, including timely interactions, creating shareable and user-generated content, and building authentic connections. Michelli emphasizes that social media is not just a marketing tool but a dynamic platform for genuine dialogue that can foster brand loyalty and transform customers into brand advocates. Listeners can access a detailed infographic based...
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