16 | Puja Balachander | Recently Exited Seed Stage Founder From Devie | Head of Venture Launchpad at ClimateTech Fund Carbon13 | Iterating Towards A Scaeleable MVP With Minimum Tech As Possible

In this episode of the FounderTech Decoded podcast we get to listen in to Puja Balachander’s founder story, that saw her go from meeting her co-founder to in the first week of her MBA to then iterating and launching their MVP as a WhatsApp based product that helped them inform and determine product market fit. We hear how she used the Chrome extension Contact Out and Mail Merge as a critical piece of FounderTech to identify and be backed by the right team of early stage investors and aligned forward thinking early stage pre-seed backers like Bethnal Green Ventures and Catch22. 

Puja’s story is a brilliant example of the hustle and work it out as you go no code / low code approach. An approach that is much celebrated as an ideal founder path but very rarely well and successfully executed on. Perhaps in her case it was because she had the combination of the Founder Market Fit of working in the government and public services first combined with her other expertise in product development and design.

Puja’s story also illustrates that not all startup stories have to move towards their scale phase before exiting and how sometimes there is an inflection point where a sell to a partner is sometimes the best calculated and strategic right choice and how useful it is to have good investors and advisors around and on the journey with you if you hit this important inflection point.

Finally we use The Switch Deck to explore Puja’s new role working for ClimateTech fund Carbon13 and how her own founder’s journey helps inform her approach when evaluating and talking to early stage founders who often have solutions in search of problems, in startups who are at a similar stage to when she started her founder’s journey.

Connect with Puja:

> https://www.linkedin.com/in/pujabalachander/

> https://carbonthirteen.com/