The moment I realized sales wasn’t the problem—I was

In this episode, Dr. Steve Vargo shares the full conversation from his recent guest appearance on Adam Cmejla’s podcast, 2020 Money—a conversation that explores why so many healthcare professionals feel conflicted, uncomfortable, or even resistant to the idea of “sales,” despite spending their entire careers trying to influence outcomes that matter.

Steve and Adam unpack how early experiences, subconscious narratives, and professional conditioning shape the way doctors communicate, prescribe, lead, and even avoid conversations that could improve patient care. They explore why being a doctor doesn’t automatically guarantee influence—and how listening, asking better questions, and letting go of control can actually create trust and clarity.

This episode isn’t about selling more products. It’s about recognizing that influence is already part of your role—and that avoiding it may be costing you more than you realize.

If you’ve ever felt tension between being a clinician and being a business owner… if you’ve ever wondered why patients don’t always follow your recommendations… or if you’ve questioned whether “sales” belongs in healthcare at all—this conversation will make you rethink everything.

 

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