Rick Cesari has been a pioneer in the Direct Response advertising industry since the early 90s, and his Brand Response strategies have helped build many iconic brands that you have probably heard of (like Sonicare, The George Foreman Grill, and OxiClean). He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You”, "Your Marketing and Building Billion Dollar Brands”, and “Video Persuasion”.
Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.
During today’s episode Rick and I talk about video marketing infomercials and video persuasion. More specifically, we dive into how you can use video persuasion among your social media channels in order to boost your marketing.
My big takeaway from this episode is that you need to start getting more video testimonials from your customers and clients.
In this broadcast, Rick and I talk about:
How to Connect with Rick:
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
ITT 176: Conversational Copywriting with Nick Usborne
ITT 175: The 80/20 of Video Presentation with Michele Moreno
ITT 174: Bootstrapping a LinkedIn Agency with AJ Wilcox
ITT 173: Generate Traffic, Leads, and Sales by Hosting a Contest with Travis Ketchum
ITT 172: Why You Need Someone Else to Manage Your Inbox
ITT 171: Starting a Member-Owned Cooperative Online with Barth Getto
ITT 170: Grow Your Business Faster by Leveraging Friends of Friends with David Burkus
ITT 169: Behind the Scenes of a Million Dollar YouTube Business
ITT 168: How to Live Big with Ajit Nawalkha
ITT 167: How to Close More Clients with Michael Zipursky
ITT 166: How to Start and Grow a Profitable Podcast with Jordan Harbinger
ITT 165: This is Marketing with Seth Godin
ITT 164: How to Make $30,000 per Month Publishing Kindle Books with Steve Scott
ITT 163: How to Scale by Solving Bigger Problems with Jeff Cohen
ITT 162: Experiencifying Your Online Courses with Marisa Murgatroyd
ITT 161: From Employed to Entrepreneur with Kayla Hollatz
ITT 160: $75,000 in 7 Days (Launch Case Study) with Cary Richards
ITT 159: Digital Book Burning with Roosh V
ITT 158: Grow Your YouTube Channel to 1 Million Subscribers with Charlie Houpert
ITT 157: Sell More With Extreme Transparency with Regina Anaejionu
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money