Tourist Development Director Loretta Shaffer

Loretta Shaffer is Marion County's Tourist Development Director and the head of the Ocala - Marion County Visitors and Convention Bureau.

In this episode, Shaffer discusses how her experience as a Disney cast member led her on a tourist development path, the importance of tourism to Marion County's economic outlook, the benefits residents see from tourists entering Marion County, how her agency was able to respond to the coronavirus pandemic, and what she's excited about in the coming months.