Where Did the Trailers Go? Rethinking Hype in the MCU & Star Wars

In this episode, Tim explores how the role of film trailers is changing, using the Super Bowl’s surprisingly quiet year—especially for the MCU—as a jumping-off point. The conversation looks at Star Wars’ more experimental marketing, including a detailed breakdown of The Mandalorian and Grogu trailer, unpacking what worked, what felt unclear, and how it plays to both core fans and general audiences. The episode also touches on how both the MCU and Star Wars are rethinking how they build hype as audience habits continue to evolve.

00:00 - The Super Bowl Era of Trailers

02:17 - The Impact of MCU's Absence

05:30 - Star Wars Marketing Strategies

08:16 - The Mandalorian and Grogu Trailer Analysis

16:38 - Anticipation for Future MCU Releases

19:52 - The Evolution of Trailer Strategies