The Funding Playbook Every Founder Should Know

2025-11-13

If you’ve ever Googled “business loan” and ended up confused or denied—this episode is for you. We sit down with Ray Smith, CEO of Trycera, to unpack why most founders are denied funding (and don’t know why), how to build real business credit that doesn’t touch your personal score, and what lenders are actually looking for in 2025. You’ll learn: Why most business loan applications fail—and how to fix it How to build business credit tied to your EIN, not your SSN What lenders check before you even apply (and...

If you’ve ever Googled “business loan” and ended up confused or denied—this episode is for you.

We sit down with Ray Smith, CEO of Trycera, to unpack why most founders are denied funding (and don’t know why), how to build real business credit that doesn’t touch your personal score, and what lenders are actually looking for in 2025.

You’ll learn:

Why most business loan applications fail—and how to fix it
How to build business credit tied to your EIN, not your SSN
What lenders check before you even apply (and how to prep for it)
Why founders need a “dream team” more than a better pitch deck
How to get fast wins and long-term capital through smart planning
The one thing every SaaS startup should do before hiring developers

Whether you’re a startup, service business, or brick-and-mortar founder, this episode will give you the tools (and roadmap) to unlock funding without the fear, fluff, or frustration.

______________________

RESOURCES:
Get help finding the right marketing partner.

Get help acquiring business funding.

Comments (3)