Kristina and Matt Loftus of Rhoback: From a Camper, a Dog, and a Dream to a National Lifestyle Brand

Kristina and Matt Loftus two of the three co-founders of Rhoback are partners in life and in business. As the first married couple to appear together on The Corporate Couch, they share how a college friendship, a Rhodesian Ridgeback named Bunker, and a camper full of polo shirts became the foundation for one of the fastest-growing activewear brands in the country.

In this conversation, we cover:

• How Rhoback was born during business school brainstorming sessions and inspired by their high-energy dog, Bunker.

• The early “Under Armour meets Vineyard Vines” vision that shaped their brand (and using ignorance as a superpower).

• How Kristina learned Shopify, coding, and Photoshop to build the business from scratch while selling gear up and down the East Coast in a camper.

• The lessons of humility and grit that carried them through tough startup years, including one memorable highway surfboard incident.

• How they’re building a family, a company, and a culture rooted in partnership not ego.

From golf stories with Steph Curry to guerrilla marketing stunts on Nantucket, the Loftuses bring humor, authenticity, and hustle to every chapter of Rhoback’s journey. This episode is a masterclass in teamwork, trust, and building something meaningful together.

 

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To learn more about Rhoback, Kristina, and Matt:

Rhoback: https://rhoback.com/pages/our-story

Kristina: linkedin.com/in/kristina-loftus-638a9222

Matt: linkedin.com/in/matthew-loftus-91b92721