The evolution of Internet search, Kijiji, Google, and more

Internet search is a changed science today. Old school SEO is out and RSS marketing is in. Dealers are misled and misinformed by auto industry vendors and providers which results in wasted money and poor ROI for auto dealers and their search marketing efforts. This issue provides a brief history of Internet search and how it is evolving. It is the beginning article in a series of articles we hope will constructively explore how dealers can get more out of their SEM efforts. We also are featuring Ask/Answer from DealerRefresh, a Car Tech podcast from CNET, a conversation about the rules of blogging with The Grok, entries on eBay's Kijiji, Google's scrutinized marketing tactics, and more. Be sure to catch this latest edition of The Automotive Sphere. Click here for e-newsletter compliment Click here to discuss online