09: Emotions Control 85% of Your Life: AI Just Made It Visible with Nicole Gibson

What if 85% of your behaviour isn’t conscious?

Kim sits down with Nicole Gibson, Founder and CEO of In Truth Technologies - the first company in the world to successfully track emotional state in real time using advanced machine learning trained on proprietary clinical datasets.

In doing so, Nicole hasn’t simply built a product. She has pioneered a new applied science at the intersection of neuroscience, emotional intelligence, and AI.

Nicole’s journey into tech began in performance, mental health advocacy, and political reform. Through years of community work and policy exposure, she identified a fundamental truth: emotion drives behaviour, and behaviour shapes outcomes.

Now, through wearable integrations and multimodal machine learning, the previously invisible emotional layer of decision-making is becoming measurable.

This conversation explores what happens when subconscious data becomes visible - and what that means for leadership, teams, healthcare, privacy, and the future of human sovereignty in an AI-driven world.

If you're interested in where AI meets emotional intelligence, leadership, and ethical design, this episode will expand how you think about intelligence itself.

Guest: Nicole Gibson

Nicole Gibson is the Founder and CEO of In Truth Technologies, a world-first platform capable of mapping emotional state in real time.

A former mental health advocate, nonprofit founder, political reformer, and bestselling author, Nicole transitioned into AI to solve one of the most fundamental human challenges: emotional awareness at scale.

Her work sits at the intersection of neuroscience, leadership, ethics, and artificial intelligence, with a mission to increase self-awareness while preserving individual sovereignty in a machine-driven world.

In This Episode We Cover

• Why emotion drives 85% of human decision-making
• The difference between emotion, feeling, mood, and state
• Why information alone doesn’t change behaviour
• How In Truth integrates wearable sensor data through advanced machine learning
• What an emotional language model actually means
• Emotional co-regulation in teams and relationships
• Leadership empathy gaps at scale
• Privacy, biometric data, and digital sovereignty
• The future of self-sovereign health data
• The gender funding gap in AI startups
• Why female representation is critical in designing future AI systems

Interview with a Founder

This episode marks the beginning of a new Founder Series on AI Your Business, spotlighting women building purpose-driven AI companies that are shaping the future of technology. Released as we’re coming into International Women’s Week, this conversation explores leadership, representation, VC equity and responsibility in the age of artificial intelligence.

In Truth Technologies Website: https://intruth.io

Nicole Gibson

Instagram: https://www.instagram.com/nicgibson_
LinkedIn: https://www.linkedin.com/in/nicjgibson

Kim Fernandez

LinkedIn: https://www.linkedin.com/in/kimfernandez
Instagram: https://www.instagram.com/kimfernandez

AI Collab: https://ai-collab.com.au