E20 - Congruence

What is Congruence? Aligning messaging from your ad, to your landing page, to your final conversion steps creates lift in your marketing funnel, reducing your CACs and increasing your customer acquisition volumes. It sounds elementary. Yet many organizations forget to do it.

Today we dig into examples of marketing from Wells Fargo and Discover to illustrate what it means to be Congruent across your marketing funnel.

The visuals from The Free Toaster Newsletter will help:
https://www.thefreetoaster.com/p/congruence

Our sponsors:

Spinwheel:

Streamline your lending application pages with 2-fields.

To see a demo, click below to chat with their Head of Growth.

https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=feb

New Market Growth

My agency helps fintech lenders achieve explosive growth in affiliate marketing channels. 

www.newmarketgrowth.com

The Free Toaster Newsletter:

www.thefreetoaster.com

 

Where to find Carlos:

• LinkedIn
• Twitter/X

 

About the host: Carlos Caro is the founder of a New Market Growth, an agency focused on helping fintech lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.

Contact him at carlos@newmarketgrowth.com.