92% of Home Cleaning Leads Start With Google * Gabe Bustos * BCWA S9:E13

2025-10-13

Ever heard these myths about getting leads for your home cleaning business? Myth #1: You need to be everywhere on social media to get found. Myth #2: Only big cleaning companies can compete on Google. Myth #3: Google reviews don’t really matter unless you have hundreds. I’m about to spill the truth behind these beliefs—and trust me, it’s not what you think. Stick around, because I’ll break dow...

Ever heard these myths about getting leads for your home cleaning business?

Myth #1: You need to be everywhere on social media to get found.

Myth #2: Only big cleaning companies can compete on Google.

Myth #3: Google reviews don’t really matter unless you have hundreds.

I’m about to spill the truth behind these beliefs—and trust me, it’s not what you think.

Stick around, because I’ll break down what really works (and what’s just hype)!

Gabe Bustos is one of the Founders of Hector Home Services Marketing, a no-BS lead generation agency built to help home service businesses book more jobs, take control of their marketing, and grow with confidence.

Before starting Hector, Gabe had run three businesses of his own and watched them all fail for one common reason: poor marketing. You can have great services, but if you can’t reliably generate sales, it’s over. That lesson lit a fire, and he became obsessed with mastering digital marketing strategies that deliver consistent ROI.

Today, Gabe and the Hector team help home service contractors grow through local SEO and digital advertising, bringing in the highest-quality leads at the lowest possible cost — so they can get back to doing what they do best: providing amazing service and keeping local communities safe and happy.

Visit Hector Home Services Marketing here.

Email for Gabe: gabe@hectorhomeservicesmarketing.com

The key moments in this episode are:
00:00:00 - Introduction to Beyond Clean with Ace and Guest Gabe Bustos

00:02:40 - Gabe Bustos Explains Marketing Challenges for Home Cleaning Businesses

00:07:00 - The Importance of Google Business Profile for Local Cleaning Companies

00:10:15 - Prioritizing Google Over Social Media for Cleaning Business Marketing

00:11:45 - How to Optimize Your Google Business Profile for Maximum Visibility

00:12:52 - Understanding Keywords and Key Phrases for Local SEO

00:15:22 - Prioritizing Location Over General Educational Content

00:18:00 - Leveraging AI Tools Like ChatGPT for SEO Optimization

00:22:11 - Building a Strong Foundation with a Complete Google Business Profile

00:23:31 - The Critical Role of Business Location in Local SEO Success

00:26:09 - The Critical Role of Google Reviews in Local Business Visibility

00:28:18 - Best Practices for Responding to Positive and Negative Reviews

00:33:20 - Effective Strategies to Collect Google Reviews On the Spot

00:36:10 - Establishing a Strong Google Business Profile Before Paid Marketing

00:38:15 - Overcoming the Fear of Asking for Reviews Through Customer Engagement

00:38:57 - Effective Strategies for Encouraging Customer Reviews

00:41:30 - The Critical Role of Reviews and Team Incentives

00:42:11 - Leveraging Local Services Ads for Risk-Free Lead Generation

00:44:11 - Essential Online Foundations: Profiles, Reviews, and Ads Before Expanding

00:45:16 - When to Scale Marketing Efforts and Seek Expert Help

00:51:40 - Gabe Bustos Announces Upcoming Wedding and Family Plans

00:52:19 - Continuing the Conversation on Marketing Investment Strategies

00:52:56 - Integrating Home Cleaning Services with Expert Marketing Advice

00:53:38 - Planning Future Podcast Episodes and Expanding Topics

00:54:20 - Closing Thoughts on Personal Growth and Positive Journeys