Why Building Your Personal Brand Matters More Than Ever

2025-06-27

If you’ve ever felt stuck in your money story or overwhelmed by what “success” should look like—this episode is for you. I sat down with Danielle McKinley, the powerhouse behind the Harmony Hustler brand, who went from $60K in debt to a 9-figure exit. And she’s not gatekeeping any of it. We talked all about: What actually triggered her to change her financial reality (hint: not what you’d expect) How she created her signature “money date” ritual Why harmony, not balance, is the new standard

If you’ve ever felt stuck in your money story or overwhelmed by what “success” should look like—this episode is for you.

I sat down with Danielle McKinley, the powerhouse behind the Harmony Hustler brand, who went from $60K in debt to a 9-figure exit. And she’s not gatekeeping any of it.

We talked all about:

What actually triggered her to change her financial reality (hint: not what you’d expect)
How she created her signature “money date” ritual
Why harmony, not balance, is the new standard
The real reason your personal brand matters—especially after a business exit
How she’s helping women take their power back when it comes to finances and freedom

This one is full of fire and soul. Whether you're pivoting, scaling, or just figuring things out, Danielle brings the tools and truth we all need.

🎧 Tune in and DM me on IG @jessicaburgio if this one hit home.

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