Ep 190 How Apex Board & Ride Co. Has Become The First Franchise Built On The Skate & Surf Culture

In this episode, I sit down with Philip Delgado, the founder of Apex Board & Ride Co. and Brian Kuhlman, CFC, to explore how they're reshaping the skate and surf retail experience. Apex isn’t just selling scooters, skateboards, and more—they’re curating high-performance gear for athletes and hobbyists that deserve more. Brian shares the story behind this "first of it's kind" brand, the culture, and how their refining the customer service experience. Buckle up, this an amazing brand and they're just getting started.