Sell The Way You Buy with David Priemer

2026-03-10

Selling doesn’t have to feel sleazy or high-pressure. In this episode, Dave Dubeau interviews sales expert David Priemer about his book Sell The Way You Buy and the science behind how people really make purchasing decisions. David explains why traditional “assumptive closes” and pressure tactics create resistance, and how giving prospects space actually increases conversions. They dive into the psychology of reactance, how to open discovery calls the right way, and how to use right-sized next steps that add value...

Selling doesn’t have to feel sleazy or high-pressure.

In this episode, Dave Dubeau interviews sales expert David Priemer about his book Sell The Way You Buy and the science behind how people really make purchasing decisions. David explains why traditional “assumptive closes” and pressure tactics create resistance, and how giving prospects space actually increases conversions.

They dive into the psychology of reactance, how to open discovery calls the right way, and how to use right-sized next steps that add value and move conversations forward naturally. David also shares why “the experience is the product” in today’s crowded marketplace and how that mindset can transform your sales results.

Guest Website: http://cerebralselling.com

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#HighTicketSuccess #SalesTraining #B2BSales #Entrepreneurship #CoachingBusiness

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