Episode 177 - Guy Alvarez of InnovAItion Partners on AI & Legal Marketing: Where Are We and What Comes Next?

AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation.

In this episode, Charles Cousins speaks with Guy Alvarez, lawyer-turned-entrepreneur and founder of InnovAItion Partners, on why marketing and BD leaders need a seat at the AI table, and how their involvement can drive innovation, meet client expectations, and give firms a competitive edge.

Guy and Charles cover:

• Guy’s journey into legal marketing and the work he has done with Good2bSocial
• The pivot towards AI and the turning point for this
• Key insights from Guy's recent survey on AI adoption in legal marketing and BD
• The current position of the legal field in adopting AI into marketing and BD
• The role legal marketers should be playing when it comes to AI strategy.
• The steps firms should be taking to move in the right direction in adopting AI into marketing and BD
• Advice for team leaders or individuals navigating the space of AI adoption and how they can set themselves up for success