ENCORE: How Saying “This Isn’t For You” Made Ben Settle Millions

2025-09-29

“You can’t mail too much—if people want to hear from you.” That one quote sums up Ben Settle’s entire email philosophy—and in this episode, he brings the receipts. This isn’t your typical marketing interview. It’s a no-BS deep dive into why repelling the wrong people is more profitable than attracting everyone… and how negative striplining, daily emails, and zero-refund policies lead to a business that actually feels good to run. Steve and Ben cover:

“You can’t mail too much—if people want to hear from you.”

That one quote sums up Ben Settle’s entire email philosophy—and in this episode, he brings the receipts.

This isn’t your typical marketing interview.

It’s a no-BS deep dive into why repelling the wrong people is more profitable than attracting everyone… and how negative striplining, daily emails, and zero-refund policies lead to a business that actually feels good to run.

Steve and Ben cover:

🧲 The surprising power of repulsion marketing—and how it filters out bad buyers before they ever hit “purchase”
🛑 Why unsubscribes are a good thing (and what they really tell you about your list)
💣 How to use “negative striplining” to build trust, boost conversions, and eliminate refund drama
📬 What most entrepreneurs get wrong about daily emails—and how Ben built a cult following by doing the opposite of everyone else
🧠 The psychology behind consumption-based marketing (and why giving refunds is the wrong move for premium offers)
✍️ How Ben learned to write bullets that convert like crazy—and why honest copy sells better than clever hype

Whether you write emails, run events, or sell high-ticket offers, this episode will challenge the way you think about marketing—and give you a smarter, saner way to sell.

👉 Join Ben’s list and check out his newsletter at BenSettle.com

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