Creative Artist → Career Transitions → CMO, Atlanta Hawks: Melissa Proctor

This episode features Melissa Proctor, Chief Marketing Officer of the Atlanta Hawks and State Farm Arena.

Our conversation centers on navigating transition without having everything figured out. Melissa shares how staying rooted in who you are, anchoring in your strengths, and saying yes to opportunities that stretch you can create momentum over time.

We talk about authenticity in leadership, creativity as a competitive advantage, and why growth often comes from unglamorous yeses long before titles or certainty appear. Melissa’s journey reminds us that clarity is rarely the starting point. Commitment, curiosity, and alignment are.

This episode is for anyone navigating change, stepping into new roles, or learning how to build a career that reflects who they actually are rather than who they think they’re supposed to be.