Telling BASF’s Sustainability Story

Thought Leader Interview with Luiziana Ribeiro, Director of Sustainability, BASF

Setting your organization’s sustainability strategy and goals is one step in the sustainability journey.  The next is to be able to tell a compelling story to bring along staff, shareholders, customers, and other key stakeholders.  Luiziana Ribeiro, director of sustainability, BASF, shares how she is working to tell BASF’s story in ways that will help the organization to progress its goals and strategy in an inclusive, customer focused way.