Email Marketing and Sales Automation; Driving Engagement via Email

Email marketing for many businesses of all sizes, is critical for prospecting, engaging with contacts, and eventually securing leads. There's many platforms out there.  One of particular interest is AutoKlose,  offering a low-cost sales automation and email management platform coupled with a robust B2B database.  CEO of AutoKlose, Shawn Finder, joins me to discuss some of the best practices of email deployment and messaging strategies, as well as how to avoid getting caught in spam. It's a powerful listen.

Shawn Finder is a former semi-professional tennis player gone entrepreneur. At age 24, Shawn started importing packaging from Asia and selling to top retailers in North America. However, always enjoying sales and data he founded ExchangeLeads in 2014 which helps companies build quality data lists for outreaching potential prospects. This was followed by his newest venture where Shawn sits as founder & CEO of Autoklose that combines both sales engagement and list building all in one tool.

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories