Keywords and Collections: Navigating the Art Marketing Landscape

In this episode, artists Rachel, Julie, and Stephanie just chat about why and how Stephanie does marketing research before she starts an art project, a blog post etc., and the intention behind painting collections.

If you have a question you'd like us to discuss feel free to  email us at hello@artistssoar.com

Key Talking Points

• Some keyword research tools Stephanie uses: Sale Samurai, MerchInformer, Ubersuggest, (affiliate links).
• Research how other artists prepare for collections.
• Although not specifically stated: you can research other artists without comparing your art to their art - instead compare the processes. 
• Remember who you are trying to marketing to.  Talk about it in terms of how it can mean something to them, so they can relate to the piece. 
• Not every piece has research ahead of time, sometimes it is just about the painting... 
• Random topics:
  • Grocery prices
  • Email feature on Shopify

We'd love to hear from you, what are your thoughts on what we chatted about,  Email us at hello@artistssoar.com 

 

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