Elder Activism | Ep 89

How can people over 50 step up and make a real difference in today’s political and social world—even if they’ve never been active before?

Join us with guest Shel Horowitz as he share practical strategies for older adults to engage meaningfully, push back against authoritarian trends, and take action at their own pace—gaining confidence to do more over time.

Shel began confronting ageism when he became an activist at age 12 and immediately started hearing that he was too young to make a difference. Since he turned 60, he’s been hearing that he’s too old. “Both are B.S.,” he says. “I’ve known activists who were effective at age 6 and effective at age 100.” At 22, he worked as a community organizer for the Gray Panthers. A consultant, speaker, and author, four of his ten books are about business as a force for environmental and social good, most recently Guerrilla Marketing to Heal the World.

Email: shel@greenandprofitable.com
Website: https://goingbeyondsustainability.com/
LinkedIn: linkedin.com/in/shelhorowitzethicalmarketer

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